WHO WE ARE
An Abbey Group feasibility study will embrace the client's case statement and focus on donors and prospects. Our feasibility study process is built upon the fundamentals derived from over thirty years of experience of the founders. Our data collection system of personal interviews, focus groups, and an online survey provides a comprehensive study process. Our study of your needs and potential will reveal major gifts and make full use of your staff's input.
We help develop a case statement, recruit leadership, motivate volunteers to achieve a successful fundraising outcome, and build a solid base for further fund development.
We perform internal and external review for organizations wanting to start a development program, augment current efforts, or plan for future success.
We help you evaluate your potential for direct mail appeals, develop a plan to reach both active donors and new donors, write letters and other materials for direct mail pieces, help you manage the process, and report results to inform the best direct mail strategy over time.