Social media. Social media has become a prevalent platform for sharing content, generating leads and awareness. People are accustomed to having endless amounts of information at their fingertips. Consistent communication and constant connection have become the norm. In fact, 7 out of 10 Americans use social media every day according to the 2019 Hootsuite Social Media Trends Report. When it comes to marketing, you want to be where the people are, and the people are online. Thi