Resource Development

Abbey Directors can help you assess your organization’s campaign readiness and provide you with the plan to lead you to campaign success.  Our directors have extensive experience in myriad campaign activities, including major gifts, planned giving, volunteer motivation, training, promotion, corporate sponsorship, direct mail, and public relations. As experts, we monitor the trends, challenges and opportunities, to keep your efforts on-track while your volunteers and staff concentrate on important solicitations and raising money.

Our nonprofit fund development clients include membership and social service organizations, hospitals, health care agencies, schools and universities. Services offered in this area include:

Development Audits

The Abbey Group provides customized services for resource development audits and strategic planning to organizations that wish to start a development program, augment current efforts or prepare for future fundraising efforts.  This essential internal and external review process helps prepare organizations for future success.

Focus Groups and Forums

We offer focus groups, forums and group discussions to facilitate the resource development planning process. These conversations help clients and Abbey Group Directors to zero-in on your mission, vision and development goals unique to your organization.

Feasibility Studies

In large campaigns, the first step to success is the feasibility study. This crucial tool measures the climate for a campaign, including public awareness, willingness to pledge significant support and future funding opportunities for the organization. Studies consist of personal interviews, focus groups and online surveys of people familiar with your organization.

Online Surveys

This research tool can be part of a larger feasibility study or used as a stand-alone tool for strategic planning or to measure awareness and affinity for your case or mission.  The Abbey Group can be involved in survey design, implementation and data collection to provide confidential results and recommendations for next steps within your organization.

Research

The research staff of The Abbey Group will identify, qualify and rank individuals, foundations, and corporations with the right mix of capacity and inclination to support your organization, enabling you to focus your cultivation and solicitation strategies on the top major gift prospects.

Major Gift Fundraising

Major gifts are the foundation of any successful development effort. Your Abbey Director can develop a plan for identification, cultivation and solicitation of major gift prospects. We can also help cultivate and develop a planned giving program that will be used in conjunction with major gift efforts.

Directed Development Campaigns

A successful campaign not only exceeds your goal, but builds the future for further fund development. Preparation for an upcoming campaign includes case statement development, leadership recruitment and volunteer motivation. A solid campaign plan, coupled with interaction with board members, community leaders, corporations, foundations and individuals will yield multiple benefits to your organization.

Direct Mail

Direct mail is a powerful tool for fundraising, whether you do it occasionally or often. Use direct mail to keep your active donors informed of your successes and your needs, providing them frequent opportunities to continue their support. Grow your list of active donors by strategic acquisition mailings, reaching out to demographics with high probability of interest in your mission. Even when direct mail does not result in a gift, it can put your organization at the top of donors’ minds. It can lead people to visit your web site, where they may have another opportunity to give. Direct mail can work effectively with e-mail programs and telemarketing.