Fundraising 101

At the AFP Mid-America Conference, May, 7-8,2012, Michael and Sandra presented Fundraising 101.

Fundraising 101
Knowing how and why people give and the most effective way of asking for a major gift is paramount for successful fundraising.  Topics covered include gauging the strength of leaders for and assessing the organizations current development process; identifying techniques and tools to engage current and potential donors when raising funds; and staying abreast of the changing trends in philanthropy.

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