Abbey Group Survey

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Feasibility Studies

In large campaigns, the first step to success is the feasibility study. This crucial tool measures the climate for a campaign, including public awareness, willingness to pledge significant support and future funding opportunities for the organization. Studies consist of personal interviews, focus groups and online surveys of people familiar with your organization.

Online Surveys

This research tool can be part of a larger feasibility study or used as a stand-alone tool for strategic planning or to measure awareness and affinity for your case or mission.  The Abbey Group can be involved in survey design, implementation and data collection to provide confidential results and recommendations for next steps within your organization.


The research staff of The Abbey Group will identify, qualify and rank individuals, foundations, and corporations with the right mix of capacity and inclination to support your organization, enabling you to focus your cultivation and solicitation strategies on the top major gift prospects.